International Business

Key takeaways

• Human performance — the mutually reinforcing cycle of business and human outcomes — shows that instead of prioritizing business issues at the expense of human outcomes, organizations should take a human sustainability approach to improve outcomes for workers, customers, and society more broadly.
• Most leaders understand that focusing on human performance is key to building thriving organizations, but they need to close the gap between knowing that issues should be addressed and doing enough to make meaningful progress.
• Organizations should evolve beyond outdated constructs for our boundaryless world. By leveraging different data sources and technology, they can find new ways to measure and enhance human performance, building human capabilities at scale to take advantage of technologies like Generative AI.

Deloitte’s annual “Global Human Capital Trends” report has its finger on the pulse of the most pressing issues for organizations, leaders and workers. The 2024 report, “Thriving Beyond Boundaries: Human Performance in a Boundaryless World,” identifies seven trends that showcase how a combination of business and human outcomes plays a role in organizational success. This year’s analysis reveals that organizations making meaningful progress on these key issues are nearly twice as likely to achieve desired business and human outcomes.

• While 89% of executives say their organization is advancing human sustainability in some capacity, only 41% of workers say the same.
• Less than half (43%) of workers say their organizations have left them better off than when they started. Workers identified increasing work stress and the threat of technology taking over jobs as the top challenges to organizations embracing human sustainability.

Defining new metrics for human performance

• Half (53%) of respondents agree that their organization is in the early phases of identifying better ways to measure worker performance and value, and only 8% say their organizations are leading in this area.
• Organizations that build workers’ trust in transparent data practices stand to benefit: When workers are confident that their organization is using their data responsibly, they are 35% more likely to trust the business, but only 37% say they are very confident their organization is using data in a highly responsible way.

• Most (73%) respondents note ensuring human imagination keeps pace with technological innovation is important, but a mere 9% are making meaningful progress toward achieving that balance.
• To close the imagination deficit, organizations should encourage innovation through digital playgrounds — which give workers the psychological safety to explore intentionally, tapping into their capabilities as they experiment with new technologies.

In addition to having the opportunity and tools to experiment, today’s workers also want the freedom to build microcultures tailored to each team’s needs, while still staying true to broad organizational values. To support these more autonomous and diverse teams, HR will also need to build “people expertise” capability throughout the organization to provide these skills at the point of need, rather than acting as a standalone function.

• Seventy-one percent of respondents say that focusing on individual teams and workgroups as the best places to cultivate culture, fluidity, agility and diversity is very or critically important to their success.
• Leaders also recognize that changing an organization’s approach to HR can be very challenging — 31% of C-suite respondents identified it as one of the three most difficult trends in this year’s report.

“Given the challenges posed by the war, the human capital trends presented in Deloitte’s global report are relevant and important for Ukraine. Active support of employees by organizations becomes even more important amid the widespread exhaustion and stress. Organizations in Ukraine manage to create strong and diverse teams by bringing together employees located in different parts of Ukraine and abroad, integrating veterans and internally displaced persons. They are looking for new performance management approaches amid constant air raids, shelling, disruptions, and increasing workloads. We are creating our own unique experience in reimagining global trends and are ready to share our unique HR practices with the world,” said Olena Boichenko, Consulting Partner.

Survey methodology